Science of Persuasion (or how to get someone to do what you want them to do…)

December 7, 2012

Great animated video on the science (six universal principles) of persuasion, based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.


Beware of the supersuaders

March 29, 2010

I’m a fan of Scientific American Mind and in the latest edition (March 2010) there’s a great piece on the science of persuasion. Check out The Power to Persuade by Kevin Dutton. Apparently it has got a lot to do with humour. For instance, the best jokes are those that catch you unawares, that cause your brain to do a quick double-take, and this leaves you open to suggestion. And as for empathy, well… perhaps you should read the article.


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