Science of Persuasion (or how to get someone to do what you want them to do…)

Great animated video on the science (six universal principles) of persuasion, based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.

Link: http://www.youtube.com/watch?v=cFdCzN7RYbw&list=UU8IMseLCZx2BZe3thxHXnog&index=1&feature=plcp