No plan survives contact with the market!

PanzerTo paraphrase General Helmuth von Moltke – famed for his thesis that ‘no plan survives contact with the enemy’ – it’s obvious to all business founders that no plan survives contact with the market! Especially anything to do with timing, a point well made in Margaret Heffernan’s latest Inc post:

http://www.inc.com/margaret-heffernan/common-startup-mistake-you-dont-want-to-make-timing.html

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